Missoni for Target: a Report on Yesterday's Mayhem

• 14 September 2011


Did you catch wind of all the hullabaloo surrounding the much-anticipated Missoni for Target line?  No?  Well, let me share a brief update, which could basically be summed up in one word: "mayhem".  Friends who braved the crowds in store reported that women were grabbing anything and everything with "Missoni for Target" stamped on it in a hasty attempt to secure all their hopes and dreams in one shopping cart...all at the crack of dawn. Similar stories streamed through Twitter and at one point some wondered if humanity truly still existed.  That bad :)  A friend of mine who lives a few hours outside Seattle called her local store for me (I hoped that perhaps out in the country the collection was less coveted and therefore more available?) only to find they were completely wiped out as well.  Apparently Seattleites were driving out from the city (a 3 hour drive mind you), just to shop the collection in peace.  I hereby nominate those folks as chair people of the Missoni for Target Fan Club.  That is seriously impressive dedication! 

I can't say I approached the day with as much vigor (although perhaps I missed out on the fun?).  Once I finally remembered the line debuted yesterday--the 2 alarms on my phone proved ineffective--, I jumped online to see if anything was still available only to find that Target's site was completely shut down!  After two hours I was finally able to view the collection, but saw little left on the main pages.  It seemed every product was labeled "out of stock"...disappointing but not shocking.  Then I spotted the "online exclusives" section and there found many great pieces in stock...pfew!  I have to admit I was most impressed with the bedding...for some reason I never saw twin or crib bedding included in the many look books circulating the web during the past couple of months.  Boy, if I hadn't already designed Baby Gray's nursery, I'd be awfully tempted to pick up some of that gorgeous crib bedding...it would be so lovely in moderation (like all Missoni in my opinion--it's beautiful, but busy!).  

If you missed out, don't fret...reports of additional shipments arriving today as well as later on in the week are surfacing.  If you find yourself hanging out under the shadow of the bulls eye all week, we won't judge :)

Have any great Missoni for Target stories to tell yourself?

14 comments:

jomama said...

it's not a great story, but i went yesterday to see what i could find. i was really glad that i live in a smaller town because not as many people seemed to care about missoni around here. it was around noon when i got to target, and there was still quite a bit of stuff left! i got some clothes for my daughter and a beautiful little glass bowl to put jewelry in.

Portland Sunshine said...

it was crazy. i sorta loved being a part of it all. pdx targets were all nuts. funny enough the akron target was dead...my mom could shop thoughtfully and slowly and solo...mid day...plenty of stock.

http://portlandsunshine.blogspot.com/2011/09/missoni-for-target.html

the emily said...

We don't have a Target where I live but can I just say...I'm underwhelmed. I haven't liked one thing I've seen so far.

Erin said...

I don't get it...people are truly crazy sometimes. Who needs a cart full of Missoni? Makes me wonder if a lot of it will show up on Ebay in the near future. And I agree with you that one piece of the crib bedding is tempting, that is if I was planning to have another baby.

M and E said...

I totally forgot until my mom told me she read about the mayhem on CNN.com! I do like that quilt, but I'm happy to wait a few days and hope they restock!

saltandpine said...

Well, I live an hour away from the closest Target and couldn't make it happen yesterday. After following all the craziness on Twitter and trying to access the site online, I'm kind of over it. I'm curious about the quality of the line so I'd love to see pieces in person, but now I'm wondering if all the Seattleites came out to my store and cleared it out! :)
Katie

debbie said...

I live in St Louis suburbs. I remembered around 11 yesterday and had to get a few things anyway so I ran over to Target. There were a few things left. Nothing in the home section. I spoke with a manager and he said there was a line and women running thru the store at opening time. I got some cute notecards (which I needed). I initially got caught up in thinking I need the throw and was going to try other stores but I came to my senses.

Bree said...

I had not heard anything about this until I walked into Target yesterday at 8 am trying to find a leotard for my daughter and saw women not only physically fighting each other, but pushing the little, no more then 90 pound, stock girl out of the way to get into the boxes she was trying to unload. I had no idea what was going on. No one was really in the little girls section and I do really like the coat they had for girls my daughter's age. When I was checking out there was a women behind me with two carts full of all of this line. Shoes, clothes, home items. 2 carts full? Physically fighting other people? Not my cup of tea and the items were cute but not worth fighting over!

Elizabeth said...

I'm still steamed about those people who stormed the store and took arm loads with the soul intent to just put it all on ebay. By the time I got to my Target, there were about two items left, I kid you not. I quickly decided to go to a more sleepy Target a few miles away, and it was much worse. It looked as if they never put anything out at all, because not a stitch was left! The checker told us that two people in the line waiting outside ran in and grabbed all the clothing they could and decimated the entire stock in seconds.
There thousands of pieces on ebay right now, and this makes me so mad.
The quality of the children's pieces were pretty nice, from what I saw from a couple of lonely pieces left behind.
I hope they restock, or those crazy ebay people don't sell them and return them to the store.

Martha @ InCircle Interiors said...

i agree - missoni is perfect in moderation. p.s. i can't wait to see YOUR home featured in your "real homes" series. yes? yes?!!

Stephanie said...

Oh my goodness...thank you all for sharing your stories. I think we are all in agreement that obnoxious behavior amongst adults is so not cool. In fact, it's downright ugly to see. I'm so sorry some of you had to likely shield your children from such inappropriate behavior. Yikes!

Anyway, thank you again for sharing your experiences--loved reading your takes.

xo

Kate said...

I live a ferry ride from Seattle and stopped at my local Target yesterday. Big mistake. I actually saw one woman steal a blanket and comforter from another woman's cart. It was bedlam. People fighting over towels? Crazy.

Anonymous said...

I was excited about the 'Missoni for target' line too but then read this story. It is all too easy to get swept away with consumerism and forget all about the other side of the mass production of these items. I just wish eco clothing was more affordable and I would be happy to support it fully.

http://www.ecouterre.com/fifth-victim-comes-forward-at-target-walmart-macys-rape-factory-in-jordan/#more-44698

Emily said...

Two words. Layton, Utah. The best Target ever.... I strolled in at 1:00 in the afternoon & to my suprise there was SOME things gone but PLENTY left. I got a couple of mens ties & a few pieces for my 5 year old. I loved the baby bedding too but it seems it was only online. I don't know what it is about Layton but it was the same wtih the Liberty of London line, it was there forever! I also scored tons of the splendid littles stuff on clearance for 3 & 4 bucks. One great thing about living in Kaysville I guess :)!

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