I am interested in this particular project because it is so different from the usual Lego offerings. When is the last time you saw such a beautiful and creative reference to nature in Lego form? (did I just say "beautiful" and "legos" in the same sentence?). I think my daughter would be more interested in Legos if she saw something like this offered at the toy store.
You can view more images and offer your support for this project here (I was supporter #1213...only 8787 to go!).